Changi Jewel, Gardens by the Bay, and Universal Studios rank high in new consumer survey

The latest data from YouGov’s Consumer Buzz report for November showed that Changi Airport Jewel is the most talked about retail and leisure attraction in Singapore.

Surpassing prominent names like Gardens by the Bay (19.3%) and Universal Studios Singapore (15.5%), Changi Airport Jewel soared with a significant WOM Exposure score of 30.2%. Other attractions that ranked include VivoCity (12.9%), Bugis Junction (11.2%), Plaza Singapura (11.2%), Suntec City (10.7%), ION Orchard (10%), Marina Bay Sands (9.5%), and Somerset 313 (8.2%).

Not only did Changi Airport Jewel secure the top spot in discussions, but it also got the top place as the most positively perceived leisure destination.

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Garnering a remarkable net Buzz score of 34.2, it outshone other attractions in the Lion City such as Gardens by the Bay (22.8), Universal Studios Singapore (14.3), VivoCity (12.7), Suntec City (10.8), ION Orchard (10.7), Plaza Singapura (10.6), Marina Bay Sands (10.6), Bugis Junction (9.6) and Somerset 313 (7.9).

Changi Airport Jewel also took the lead as the first public place of interest that consumers are considering a next visit to, with a 38.2% score. It ranked ahead of Gardens by the Bay (27.8%), VivoCity (23.8%), Suntec City (22%), ION Orchard (21.1%), Plaza Singapura (21%), Bugis Junction (19.7%), Universal Studios Singapore (16.9%), Marina Bay Sands (16.3%) and Somerset 313 (15.5%).

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